“Serious art is born from serious play”- Julia Cameron
Dear Friends and Family,
As I prepare to open my second Broadway show, Beautiful – The Carole King Musical, I am filled with a renewed passion for Musical Theater and the sheer joy it brings audiences all over the world. The special combination of song and dance – a uniquely American art form – is something I have always held dear. Dance itself is a staple of Broadway Musicals and I believe so strongly in its power to uplift, excite, and even educate. To that end, I hope you will join me this holiday season in supporting my new organization, The Broadway Dance Lab.
The Broadway Dance Lab is the first non-profit organization dedicated to providing the necessary resources for Musical Theater choreographers to explore and test their ideas in a private, artistically safe space. And it is because of you – our supporters – that our inaugural year was such a success! With a grassroots campaign we raised over $16,000 to help sponsor our very first “Lab Cycle” – a period of intense creative incubation in which we employed 10 spectacular dancers for one-month and created 12 brand new pieces of choreography.
BE SURE TO CHECK OUT OUR VIDEO IF YOU HAVEN’T ALREADY!
Here are some BDL highlights from 2013:
• We performed at “Steps: Beyond,” the 19th Annual “Fire Island Dance Festival,” and the Career Transitions for Dancers Gala “Broadway and Beyond” at New York City Center.
• Your gift is tax-deductible! We are proud to be an official Non-Profit with the State of New York and we remain a fiscally sponsored project of Fractured Atlas, a non-profit arts service organization.
• We teamed up with My Dutch Uncle, Inc., the San Francisco-based company specializing in assisting non-profits, who are helping us maximize our artistic mission and build our Board.
• We joined with the prestigious branding firm HZDG (Volkswagen, Brooks Brothers, Washington Redskins) to create a strong brand identity.
• Finally, two of Broadway’s most iconic dancers have joined our Advisory Board! Donna McKechnie (original “Cassie” in A Chorus Line) and Chita Rivera (original “Anita” in West Side Story) have both endorsed The Broadway Dance Lab and its mission. We are thrilled to have the support of these lengendary women!
I am excited to announce that our second Lab Cycle will take place this March and I am reaching out to ask for your help in raising the necessary funds to keep The Broadway Dance Lab moving forward with unparalleled momentum. Your support ensures that theater choreographers have a place to create without limitations, and that dance in Musical Theater stays fresh, vital, and strong for decades to come. Please consider becoming a patron of The Broadway Dance Lab today with a gift of $50, $100, $200, or more! Every dollar counts as we set out to meet our goal of $50,000 by March 1, 2014. Please join me on the ground floor of this exciting new organization!
VISIT OUR “DONATE” PAGE TO MAKE YOUR TAX-DEDUCTIBLE DONATION TODAY!
Thank you so much for your generosity and I wish all a very happy holiday season!